Kocky Shopik

I am still photographing weddings and loving every second of it. On top of wedding event photography,my printing shop has sold over 2,000 pieces,I’ve introduced 3 different online courses for innovative entrepreneurs,and have actually been speaking all over the country about social media! I would say my business shifted to a brand name that is all encompassing from photography to mentor,painting to speaking! It’s been incredible to see the shift and to be able to chase after dreams outside of photography – Knowledge Broker Blueprint.

We had dreamed of constructing a house but one day while I was hunting for land,I came across the Kutcher Craftsman and fell in love. It’s over 100 years of ages,sits on a river,and has been gutted and brought back. It has all of the old beauty (built-ins,glass knobs,lovely woodwork) with all new contemporary amenities like the cooking area and bathrooms! I fell in love and persuaded Drew to relocate December.

The mix of old and new fit us completely! Residing on the water is so serene and we left our little village of 1,200 to a roaring town of 12,000! Being in town and able to stroll to yoga,to the coffee store,and the pub is such a welcomed modification of speed for me since working from house can be a bit isolating! At the age of 23,I was living what I had “dreamed” about for several years.

The only thing I was lacking? Joy. I seemed like I was climbing a corporate ladder that I didn’t wish to get to the top of. I was stressed,distressed,and knew I required to make a change. While preparing our wedding event,I purchased a camera on Craigslist and fell for photography.

Jenna Kutcher â Showing The Real,Not The Highlight Reel

It was a leap of faith but one that paid off big time! It’s incredibly overwhelming (and scary!). I was so scared of stopping working,I was worried what individuals would believe of me,and I was scared to confess defeat if it need to occur. I knew if I was going to take the leap,I had to know the net would exist if the worst occurred.

I set out to provide every client the finest experience,and this got word-of-mouth marketing to occur. The rest is history. Absolutely! Worry is something that plagues dreamers every day (it still gets at me when I let it!). The greatest modification was transitioning from a corporate workplace to working from house for myself.

I get up at the same time every day,exercise,get to work,take a lunch break (and a nap),and then end up when Drew gets house. There were absolutely times in my business where I just took on too much,where I had a hard time to say no due to the fact that I was so concerned about losing out on a chance or a big break.

I was burnt out,stressed,distressed,and exhausted. I made a dramatic relocate to cut down and concentrate on less. It was the finest thing I ever provided for my life and business. Less can really be more. My first year of business,I was beginning from scratch in a town of 1,200 individuals (none of which we understood!).

Jenna Kutcher â Showing The Real,Not The Highlight Reel

I decided to pour countless dollars into online advertising and it paid off at that time– but if I might go back and do it all over again,I would do it so differently. I now run my six-figure photography business with zero advertising dollars due to the fact that I’ve learned how to utilize social media in a manner that enables me to speak straight to my dream customers.

Now I get to deal with individuals who have to have me,who employ me for who I am and the work I do,not even if I own a camera! All of my customers now discover me on social media or are direct referrals from previous customers. The Instagram Lab is my brain child! The important things is,everyone that uses Instagram is pretty consumed with it but I was tired of seeing my innovative buddies battle to grow a following of genuinely invested individuals (Knowledge Broker Blueprint).

I believe many of us concentrate on appeal but popular doesn’t foot the bill,rewarding does! The course is built in a method that develops a big system for my students. I believe many of us open the app and wait for motivation to strike. We know we need to be posting but we don’t know what to post or what the heck to say about it.